Posts Tagged “dropship website”

5 Tips to Using Google Adwords For a Home Dropship Business

5 Tips to Using Google Adwords For a Home Dropship Business

Google adwords dropship businessGoogle Adwords might be immensely benefical in helping an ecommerce visionary drive traffic and increase an ecommerce home dropship business sales!

Be that as it may, keeping in mind the end goal is to get a high CTR, or Click Through Rate, you might as well make a point to utilize Adwords in such a way as to maximize the benefits of your marketing dollars.

Here are 5 tips for utilizing Google Adwords adequately:

1. Make your point stand out by underlining! Underlining the first letters in your first line of a PPC ad will make the message carry more weight and get faster recognition. This applies as well to your URL- -underline your dropship website address to make it clickable and eye popping.

2. Utilizing numbers as a part of your PPC ads will gather more attention than no numbers. Why? Based on a lot of web research, individuals love seeing numbers that let them know precisely what amount they will be saving if they click through to your site. For instance, you may say this: Save 50% On Pet Supplies!

3. Bolding the most significant word or statements in your PPC ad is also a great idea to catch a viewer’s attention. Here is an example of bolding that works: Computers On Sale, or Free Shipping Today Only.

4. Creating a feeling of urgency is one of the most ideal approaches to enhance your Click Through Rate for PPC ads. You may say something like this: Huge Sale on Patio Umbrellas While Supplies Last.

5. Keep in mind that you should emphasize viewer benefits in your PPC advertisement. People are a lot more interested in how your products will solve a problem for them or help them in some way than in the merits of the widget itself.

If done correctly, you can use Google Adwords to help build your online home dropship business. But, here is a tip that might be quite advantageous to you: Try to stay away from the most often used keywords within your niche.

Why? For one thing, you will certainly have to pay more of these popular keywords and another reason is that you will have too much competition that way.

Instead, be creative…think outside the box and try to put yourself in the place of an online shopper who is performing a Google search for something they want. For instance, if you are dropshipping dog beds, instead of trying to buy Google Adwords for that keywords phrase, try something like this instead “Sherpa Dog Beds” or “Washable Dog Beds.”

You get the idea.

Sometimes, in fact probably a lot of the time, online shoppers will make their search terms more specific, so you should take a leaf out of their book and do the same. This will also help you get better targeted traffic and should work to decrease your bounce rate. Since Google rewards sites with high conversion rates, decreasing your bounce rate or abandoned shopping carts will reap you multiple benefits.

Try using Google AdWords creatively to build your ecommerce home dropship business today!

 

Start your own online dropship business today!

How to Use Link Building to Grow Your Dropship Home Business

How to Use Link Building to Grow Your Dropship Home Business

link building dropship businessDid you know that you can use link building to grow your ecommerce dropship home business?

You can, if you learn the ins and outs of how to of about it successfully.

Link building can be a great way to boost traffic to your home dropship business ecommerce website and increase sales while you’re at it. Many savvy ecommerce entrepreneurs know this and take full advantage of it, to their benefit. It works for them and it can work for you, too!

If you are a newbie to the ecommerce scene, you might not be familiar with link building and might appreciate a short explanation of what it is and how it works. As is so often the case, we will turn to that wonderful free web encyclopedia Wikipedia to furnish us with a concise definition of what link building is:

“In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a page.”

Now, that isn’t quite all you need to know, but it will get you started, along with a few more little helpful tidbits such as a rudimentary understanding of reciprocal link building.

Reciprocal links are links between two sites.  For example let’s say that you have a dropship website selling baby clothes and you set up a reciprocal link with a website that sells baby strollers, high chairs, play pens and so on. This would be a mutually advantageous arrangement because your products correlate. In other words, people shopping for baby equipment are probably going to be buying baby clothes and vice versa. Reciprocal links are good things provided that the sites you link to are of high quality. Link to poor quality sites and you will suffer for it as Google takes a dim view of this and will penalize you accordingly.

Now let’s look at how you can build your dropship home business with link building. Here are some tips that will help:

  • Guest posting is a fantastic way to build quality links. Write some high quality guest posts for blogs that relate to your niche and the owners will ordinarily allow you to link to your own site. If you acquire high quality backlinks for your guest blogs, you will be taking giant steps toward building your business!

  • Press releases are another fantastic way to build your dropship home business. Get some great press releases together and distribute them to high quality news portals. Google will pick them up and you’re in line Flynn!

  • Social media is yet another way to build backlinks and is an excellent method of link building that will pay you back big time!

  • Internal links are also great! Link to other relevant content within your own site. Google rewards you for being user friendly and when you direct readers to other, similar high quality content within your site, you make points with Google.

Once you learn how to use link building correctly, you can grow your ecommerce dropship home business and increase profits!

 

Start your own online dropship business today!

5 Dropshipping Tips: Gearing Up For the Holidays

5 Dropshipping Tips: Gearing Up For the Holidays

dropshipping tips holidaysIt’s almost that time again, when holiday shoppers will be online looking for just the right gifts for those on their lists, so you may be able to use these 5 dropshipping tips to help you gear up for the holidays.

One thing it is important to keep in mind is that even if your sales have been in something of a slump so far this year, if you play your cards right the holidays can work wonders to boost your overall bottom line.

Retail internet sales analysts are predicting record numbers of online shoppers for this season’s holiday buying and with just a little bit of preparation and work, you can get your share of this very profitable pie.

Here are 5 dropshipping tips for gearing up to bag those holiday sales:

1. Tune Up Your Website—Your dropship website needs to run like a well oiled machine 24/7, but if there was ever a time when a fast website with no errors was doubly important, it is the winter holidays shopping season. Check to make sure your pages are all loading correctly with no dreaded 404 errors and that it is loading FAST. Online shoppers are notoriously impatient at the best of times and when they are trying to do their holiday shopping you can count on their patience wearing thin. So, check your website thoroughly to make sure it’s as good as it can be.

2. Tweak Your SEO—Contrary to what you might have heard, SEO is not dead. In fact, it’s alive and thriving. You must utilize good SEO if you want to maximize sales through the holidays. Make sure you have lots of fresh, relevant content. Tweak your product descriptions and images. Use SEO on your social media pages and in all of your marketing tactics such as email newsletters.

3. Use Social Media—The holidays are a fantastic time to use social media marketing to its best advantage. Have some contests, offer freebies and coupons, give people an incentive to buy from your dropshipping website. You should decorate your social media pages for the holidays, too. Don’t overload it but do have some festive images and colors.

4. Map out a strong marketing campaign for the holidays. You can’t wait until the last minute and expect to be as successful as you would have been if you had gotten your ducks in a row and started earlier. Sit down and figure out exactly how you are going to market your dropshipping products, plan your promotions carefully and decide how you will boost your sales accordingly.

5. Last but not least, decide what dropship products you might add that will boost your sales during the holidays. You may think that your niche won’t lend itself well to adding gift type products and actually—it may not. If you are selling items such as incontinence pads, for example, there simply isn’t much of a way to get festive or add extra products that would make nice gifts and correlate with your niche. But, for the most part, most niches would be prime for adding extra money makers during the winter holidays. If you dropship camping supplies, for instance, the holidays present a great opportunity to highlight down sleeping bags suitable for cold weather camping.

Use these 5 dropshipping tips to gear up for the winter holidays and you’ll be sure to rake in a lot of extra sales and profits!

 

Start your own online dropship business today!

3 Ways to Boost the Conversion Rate in Your Home Dropship Business

3 Ways to Boost the Conversion Rate in Your Home Dropship Business

dropship business conversion rateWould you like to know 3 great ways to boost the conversion rate in your home dropship business?

Sure you would!

After all, the higher your conversion rate, the higher your income. So, anything you can do to increase conversion and make more sales means more money in your pocket.

First of all, what exactly is a conversion rate?

You may be new to ecommerce and have heard the term “conversion rate” bandied about but be vague as to what it means. Here is a brief but accurate definition of a conversion rate, straight from trusty Wikipedia:

“In internet marketing, the conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators.”

In other words, in terms of your dropshipping sales, your conversion rate would mean how many visitors or click throughs to your site or listing on eBay, Amazon or wherever actually went on to make a purchase. For example, if you had ten visitors to your dropship website and 5 of them completed a purchase, you would have a conversion rate of 50%. If you are an eBay dropshipper, your conversion rate would apply to your listings. If ten shoppers clicked through to view your item and 4 of them made a purchase, then your conversion rate would be 40%.

Obviously, a high conversion rate is to be strived for at all times. There are other considerations when it comes to improving your dropship business conversion rates, as well. Having a high conversion rate will net you a higher ranking in search engine results pages because Google and the other major search engines reward good conversion rates as they are an indication that your site or your content is valuable to others.

This also applies to your dropship listings on eBay, particularly since the advent of the new Cassini search engine. You will score brownie points with Cassini and get ranked higher in search results if your listings convert to sales reasonably often.

So, without further ado, 3 ways to increase your conversion rate for a home dropship business:

1. Provide excellent descriptions and images. Always keep in mind that online shoppers are at a disadvantage in that they are unable to see and touch your products in real time. They must rely on reading your descriptions and looking at your images. Therefore, the descriptions need to be as detailed as possible, while romancing the benefits to the shopper of your product. The images must be large enough to see well, with clear, true colors, and preferably include several views. Having great descriptions and images of your dropship products will go a long way toward increasing your conversion rate.

2. Streamline and simplify checkout. The checkout process is one place that many an ecommerce entrepreneur comes to grief as far as a conversion rate, because this is the spot in the sales funnel where many shoppers bail without completing a purchase. The faster and easier you can make this step—the better off you will be. If you are an eBay or Amazon dropshipper, you don’t have to worry about it much as checkout is basically built-in. But, if you have your own website, this is a crucial step and to improve conversion….it must be quick and painless for the shopper. Don’t ask for info you don’t need to complete the sale. Don’t make the customer jump through hoops to checkout. Do have a progress bar that shows shoppers exactly where they are in the checkout process.

3. One of the biggest hurdles an ecommerce business person must overcome in order to make a sale is fear and shoppers being uneasy about getting ripped off. To overcome this and increase your conversion rate in a home dropship business, display your trust and security signs and symbols prominently. Make sure that visitors to your site know that it is safe and secure. This will help immensely in increasing your conversions.

Use these 3 tips to increase the conversion rate for your home dropship business!

 

Start your own online dropship business today!

Dropship Home Business: eBay, Amazon or Your Own Website?

Dropship Home Business: eBay, Amazon or Your Own Website?

dropship eBay AmazonDo you want to start a dropship home business and are unsure about which venue is best—eBay, Amazon or your own website?

This is a very common question about newbies to the world of ecommerce and it has a multifaceted answer. Knowing something about the basic structure for sellers on Amazon and eBay, along fees, policies and which categories you can sell in will all help make up the bigger picture and make it easier for you to decide which is best for your dropship business.

Let’s take a look at each venue and weigh the pros and cons of each.

Dropship on Amazon

The Pros:

  • Sheer volume of traffic will help get global exposure for your dropship products. You could not possibly hope to duplicate the amount of traffic found on this giant venue.

  • The name is famous and respected around the world and some of this cachet would rub off on you by virtue of selling there, boosting the trust and confidence of shoppers who view your products.

  • Marketing and SEO are largely something you won’t have to worry about if you dropship on Amazon. You should still incorporate good SEO into your titles and descriptions, though.

The Cons:

  • Very little personal communication with your buyers, which means it will be harder to build a repeat customer base.

  • Fees are a little high, so you will need to set your prices high enough to allow an ample margin for profits.

  • Policies are fairly strict, but if you are a good, honest seller this really shouldn’t affect you.

  • The categories unavailable to list in are pretty standard, such as prescription drugs. Some categories require approval by Amazon prior to listing.

Dropship on eBay

The Pros:

  • As with Amazon only to a somewhat smaller extent, there is a huge flow of global traffic that will get you’re a lot more exposure than you would get on your own.

  • While using SEO on eBay in your titles, product descriptions and other content will certainly help you to make more sales, it isn’t as crucial as it would be with your own website. Ditto for marketing.

  • eBay is well known and although it has lost some ground, remains a very popular online shopping mall for the world in general. This lends you a certain amount of credibility by association if you dropship on the site.

The Cons:

  • Fees are not as high in some categories as they were prior to the Spring Sellers Update, but higher in others, especially if you sell in large volume. Policies are extremely rigid and almost unrealistic in some cases.

  • You are discouraged (to put it mildly) from having any communication at all with your buyers, making it almost impossible to forge a connection that would lead to repeat purchases.

Your Own Dropship Website

The Pros:

  • You can personalize and customize your website to suit yourself.

  • You aren’t bound by someone else’s rules and policies and don’t have to worry about unfair or undeserved feedback trashing your business or getting you shut down and banned from selling as you do on eBay or to some extent, Amazon.

  • You can make a more personal connection with your buyers and encourage repeat business.

  • No fees.

The Cons:

  • You cannot reasonably expect to get the amount of traffic generated on Amazon or eBay.

  • You will have to be much more aggressive about marketing, SEO, website maintenance and more.

So, as you can see, each venue has something top recommend it and some points not really in its favor. When you start your home dropship business, weight each of the pros and cons about eBay, Amazon and your own website; then choose which seems best for your purposes.

 

Start your own online dropship business today!

3 Free Website Analytics Tools for a Home Dropship Business

3 Free Website Analytics Tools for a Home Dropship Business

dropship web analyticsIf you have a home dropship business, you may be able to put these 3 free website analytics tools to good use!

First of all, if you are a beginning ecommerce entrepreneur, let’s establish exactly what web analytics is, as well as why you need it.

Our trusty free online resource for anything and everything—Wikipedia—defines web analytics this way:

“Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns.

It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.”

So, that is what web analytics is, now why do you need it for your dropship business website?

  • You can use web analytics to measure and compare website trends such as looking at how many hits you had a certain web page this year as compared to last year. You can also compare web pages to each other and if one is getting consistently more traffic than another, try to figure out why and adapt whatever it is about the page that is working better to all of your pages.

  • You can manage your dropship website on facts rather than assumptions. You might be surprised to learn that some of your fondest and most deeply rooted assumptions about your site visitors and shoppers are WRONG. Web analytics can help either disprove or validate your assumptions.

  • You can use web analytics to find out where exactly you are losing potential customers in the conversion sales funnel. Is it your checkout? Is it sooner? Is it the email opt-in form you are asking for before checkout? Knowing these things can greatly improve your conversion rate and increase dropship sales.

Web analytics, when used properly, is also exceedingly useful in tracking your marketing efforts.

Here are 3 FREE website analytics tools for your dropship home business:

1. Google Analytics — A powerful free tool that allows you to track and analyze all sorts of useful stuff for your site, it is free if you have fewer than 10 million visitors a month. Besides tracking your dropship website, it can also help track and analyze your blog, MySpace or Facebook pages.

2. ClickTale — With a free and premium version, you should be able to get all you need in the way of web analytics if you have a small home business instead of a huge corporation. If you prefer looking at pictures to staring at numbers, you will love the heat maps that overlay your pages and show you actions of visitors.

3. Piwik — Piwik is an open source PHP MySQL software, so you own the info it creates for you. In order to use it, you will need to install Piwik on your web server and then embed some java script on the web pages you want to track and analyze. Piwik’s features are actually built inside of plug-ins. So, if you are a developer or want to hire a developer, you can customize what is tracked.

As far as being on a need to know basis, what is going on with your website, what pages attract more visitors and convert more sales, which marketing strategies are performing better than others—these are things you do need to know about your dropship home business!

 

Start your own online dropship business today!

Dropship Tips: How to Build Your Home Business with a Blog!

Dropship Tips: How to Build Your Home Business with a Blog!

dropship business blogIf you have an ecommerce dropship home business, here is a tip for you: Build it with a blog!

Blogs can be very effective in driving traffic to your dropship website or listings, building your brand and promoting your home business. It takes a little time and some perseverance, but if you go about it the right way, your dropship business blog will repay you handsomely for all of your efforts.

What exactly is a blog?

You may have heard the term many times, but still be just a little vague about what a blog is and how one would go about getting one up and running.

According to trusty old Wikipedia, that wonderful free online encyclopedia many of us refer to time and again as the last word on almost any subject; a blog is:

“A blog (a contraction of the words web log) is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject.

More recently “multi-author blogs” (MABs) have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, universities, think tanks, interest groups and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other “micro logging” systems helps integrate MABs and single-author blogs into societal newstreams. Blog can also be used as a verb, meaning to maintain or add content to a blog.”

Here is a simple, step-by-step process that will help you build a dropship business blog from the ground up.

  • If you have a dropship business, your blog will need to focus on your niche. For example, if you sell camping supplies, your blog should be about camping and all things that correlate with camping and of interest to campers. You could have blog posts about the types of tents available, camp grounds, camping supplies and accessories, and so on and so forth.

  • Next, decide whether you want to host your dropship business blog yourself, or rely on a free blogging host such as Word Press, which is extremely popular and allows you to customize your blog to suit your tastes preferences. Word Press has tons of blogging bells and whistles! If you want your own domain, you can also do this with Word Press for about $30 annually.

  •  Your next step is to start blogging. A good blog post should be between 300-600 words. Anything much under or over that is either not enough content to hold a reader’s attention—or too much. If you can write your blog posts yourself, great. If not, hire a competent freelancer to do it for you. Keep in mind that while it isn’t supposed to be a literary masterpiece like Gone With the Wind; your blog content should be well written, informative, interesting, free of typos and misspellings and generally up to a high standard.

  • Once you start blogging, be consistent. Blog at least every day. This is a case where less is less instead of more. In other words, if you can post more than one blog post a day—do it. Google and the other search engines are constantly crawling the internet looking for fresh, relevant content and your dropship blog is a fantastic way to provide and boost your ranking in the SERPs, or Search Engine Results Pages.

Use these tips on how to build a blog to grow your home dropship business!
 

 

Start your own online dropship business today!

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